Our Location

2235 Covington Pike
Memphis TN 38128
Phone: (901) 372-9922
Fax: (901) 372-9969
Email: info@901sounds.net
Mon -Sat 9:00am - 7:00pm
Sunday 11:00am -5:00pm

Custom Wheels
Whatever vehicle you own, a luxury sedan, heavy-duty truck, or comfy SUV, we have the right aftermarket wheels to add a sleek accent to its overall look, and let you collect admiring gazes wherever you go. At 901 Sounds Auto Accessories, we showcase the latest catalog of custom rims and car tires manufactured by the most reputable names in the industry. You are welcome to choose from hundreds of finishes, including shiny chrome and captivating black, and from myriads of size options, from elegant 18 inch rims to gargantuan 30" wheels. All of the custom wheels available for your vehicle are gathered here, under one roof. We use state-of-the-art mounting and balancing equipment to make sure that the products you get are reliable and efficient. Which is why, as soon as you receive your wheel and tire package, you are ready to outfit your vehicle and hit the road.

Aftermarket wheels are a brilliant upgrade that not only adds to the look and feel of any vehicle, but also delivers a smoother ride and improved handling, which is definitely more enjoyable. Knowing that when you are about to invest in custom wheels, you want to get the best bang for the buck, we go that extra mile to insure that all of the rims we've selected for you are produced from the richest alloys and steel. Each wheel is expertly designed and thoughtfully manufactured using the latest in technology to guarantee OEM precision. Stronger, shinier, and way hotter - the right rims always make a huge difference.

A custom wheel may seem simple, yet the production process that stands behind it is by no means an easy thing to do. Manufacturing of a rim starts by melting the material (magnesium or aluminum alloys, or steel) at an extremely high temperature. The raw material is poured in a pre-formed cast. The designers let the metal cool down, and then they trim off any excess material. After the sample is shaped, it is inspected for the imperfections and defects to guarantee the highest quality of the final product. In case there are any flaws, they are either cured at this stage or the wheel is modified altogether. Surely, rims are not made in the same way, so when a new design is created from scratch, each manufacturer may use a variation of the above process.

To make a custom wheel stronger, the ready product is brought into an oven to be heat-treated. After a rim is cooled, it is inspected once again. This time, the sample is examined for leaks and impact reaction. If a prototype complies with all the quality standards and requirements, and features a perfect fit for a certain vehicle, the ready sample is kept for future forgings and casts. The wheels that are made for distribution simply copy the technique used for the prototype. After the ready custom wheels are sprayed with primer, they are carefully scanned for any blemishes or shortcomings. At the end of the manufacturing process, the final finish is applied to the rims. Whatever finish you choose, be it chrome-plating, black-powder coating, or custom color, it is applied at this point.

There is no compromise when it comes to design, efficiency, and fit of the aftermarket wheels we've handpicked for you. Our aim is to provide you with the most extensive selection of top-quality car rims. We offer the latest trends and elegant classics. Chrome wheels and black rims, two-tone, brushed, machined, silver, polished, custom painted, and so much more! In our latest catalogs..., you'll find the largest selection of finishes and sizes. You can go after the luxurious and tasteful 22 inch wheels or opt for something bigger.